MAUM which translates to “heart and mind” in Korean, is a community-oriented company that champions like-minded Asian-owned small businesses. MAUM Market (Jan. ‘22) curates a marketplace platform that provides an opportunity for AAPI artists, creatives, and entrepreneurs to launch and build their business ideas both offline and online. MAUM Korean Goods (Sep ‘22) establishes an awareness of Korean artistry, culture, and general merchandise with Korean founders through intentional collaborations and experiential retail. MAUM Studios (Jan'. ‘23) produces cultural festivals, builds brands, and manages special events that help amplify the AAPI community.